Arinna Premium Hijab Unveils Eid Adha Series 11 and Opens Flagship Boutique in Surabaya with A-list Celebrities

Surabaya, Indonesia – In a bold and strategic move, Arinna Premium Hijab, a rising name in Indonesia’s modest fashion industry, launched its newest collection “Eid Adha Series 11” on Tuesday, May 14, 2025, while simultaneously celebrating the grand opening of its first boutique in Surabaya.

The elegant event, themed “The Journey of Modesty,” blended fashion with spirituality, capturing the essence of Eid through a graceful runway show and soulful performances.

The highlight of the morning came with appearances from top-tier celebrities who have become icons of modest style.

Leading the lineup was Irish Bella, Arinna’s official brand ambassador, joined on stage by fellow muses Donita, Cut Meyriska, Dhini Aminarti, and Aryani Fitriana.

Each figure brought a distinct elegance to the runway, embodying the brand’s core message: style with spiritual depth.

Elevating the ambiance further, acclaimed vocalists Nada Sikkah, Gita KDI, and Woro Widowati delivered moving religious songs, turning the event into a celebration of faith and fashion.

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Eid Adha Series 11: A Harmony of Elegance and Syar’i

Arinna’s Eid Adha Series 11 collection introduces a range of hijabs and Muslimah outfits crafted from luxurious fabrics such as Maxmara, Wolfis, Ceruty, and Shimer.

Designed with care, each ensemble features refined textures, fluid silhouettes, and timeless palettes — capturing the serene beauty of Eid Adha.

Signature lines include:

Elmira Series (Black, Olive, BW) – Maxmara

Baira Series (Army, Maroon, Black) – Wolfis

Oktavia Series (Black, Coktu, Navy) – Maxmara

Kinari Series (Army, Lavender, Dusty) – Wolfis

Jazila Series (Black, Sage, Terracotta) – Wolfis

Kamelia Series (Navy, Bottle Green, Black) – Shimer

Plus tunic options like Frista, Astria, and Jazmela Series.

Each piece is available in three elegant tones, echoing the warmth and purity of Eid while upholding the principles of modesty.

Redefining Modest Fashion Retail

Speaking at the launch, Hj. Arina Hidayah, founder of Arinna Premium Hijab, emphasized the brand’s mission to go beyond fashion.

“Through ‘The Journey of Modesty,’ we want to express that hijab is not merely attire — it is a part of one’s identity and spiritual journey. We invite Muslim women to embrace elegance while staying true to their faith,” she shared.

The newly opened Surabaya boutique marks Arinna’s commitment to making premium modest wear more accessible. More than a retail space, the boutique features personal hijab styling consultations and a customer experience area, offering clients a tailored and meaningful shopping journey.

Bridging Style, Faith, and Empowerment

With its star-powered ambassador program and emphasis on spirituality, Arinna Premium Hijab is positioning itself as a key player in Indonesia’s modest fashion revolution.

Its bold expansion into East Java signifies more than just growth — it signals a vision where Muslim women are empowered to own their style and values unapologetically.

Discover the full Eid Adha Series 11 and explore Arinna’s collections at www.arinnapremium.com. ***